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Our work transforms people, environments, and experiences

Learn about the pathways we undertake to create positive impact for those around us.

3 Takeaways From Design Week Singapore

In the era of constant disruption, rapid technological advances, and a planet on the verge of ‘global boiling’, how can we design for positive, impactful transformation?

There’s more to AI than Automation: Unlocking Value through Human-AI Collaboration

Successful AI adoption doesn’t mean replacing employees. Understand the value of human-AI collaboration and how leaders can redefine the workplace

The AI-Driven Organization: How AI is Reshaping Traditional Industries

The AI revolution is here, and it’s not just for tech companies. From pizza chains to motorcycle manufacturers, leaders in traditional industries are leveraging AI to reimagine the future of their businesses.

Navigating AI’s Ethical Challenges to become an AI Champion

Job redundancies, increased consumption, failed projects and faulty results. AG’s AI Success Matrix shows how leaders can minimize these risks and maximize the value of AI.

From Fear to Empowerment: How Purpose-Driven AI Can Shape a Better Future

Feeling overwhelmed by AI’s rapid advancement? The key to navigating this new frontier already lies in your organization’s core.

Beyond the Hype: Building a Human-Centric AI-Powered Organization

Unleashing AI’s full potential requires more than just technology – it demands a human-centric approach that empowers people and transforms culture.

Looking at Humor in Organizational Culture

Jokes as a unit of analysis to understand organizational culture. Not joking here.

The Power of Words

Given the power of words, how can we use them in the most wise way possible?

Does Your Company Need a Transformation?

Is it time for your organization to transform? Whether you’re a pioneer seeking to stay ahead, experiencing growing pains, or facing a critical crossroads, recognizing the need for change is crucial for continued success.

Humanizing Strategy for Real Impact

Human-centered strategy: A proven approach to increase engagement, drive execution, and achieve real impact.

Steering Out of a Culture Crisis

How a strong branding strategy can cultivate a positive culture and give you an edge in attracting top talent.

“Human” Leadership

A Singaporean Prime Minister’s apology highlights the global shift towards human leadership, emphasizing empathy, humility, and a genuine connection with people.

Failure…and Restoration

While mistakes and failures can hurt the most, they are often where we learn the most

How to Overcome the Biggest Barrier in Being more Human-Centered?

Embrace a vision of who you want to become, and let love for that vision guide you towards becoming a more human-centered leader.

Values Driven Space Design

How a company’s vision and values can be transformed into a physical space that inspires imagination, creativity, and a sense of belonging.

Hire the Best Talent—Going From T to I-Shaped

Going beyond T-shaped skills, focus on hiring I-shaped individuals with a strong foundation of purpose and values for greater organizational success.

Reflections on Lee Kuan Yew

A special tribute to Singapore’s First Prime Minister Mr. Lee Kuan Yew, who governed for three decades and continued to have great influence throughout his entire life.

What Does Caring Have To Do With Leadership?

The essence of leadership lies in caring communication that inspires and motivates others towards a shared vision.

Living Your Values: Turning Intent into Action

Core values aren’t just words on a wall – they’re the principles that truly guide your actions and decisions. How does living your values, from unleashing potential to embracing collaboration and community, can shape your company’s success and impact?

Design Thinking 3.0: Transformation Design

Design Thinking has evolved from product design to experience design, and now we’re entering the era of Transformation Design – a human-centered approach to creating positive change in individuals, systems, and organizations.

Global Leadership: Creating An Inspiring Vision

Leadership requires a clear, inspiring vision rooted in purpose, and a commitment to living out that vision, even when faced with challenging decisions.

Global Leadership: True Meaning of Integrity

True integrity lies in consistent alignment between actions and values, demanding self-awareness, authenticity, and a commitment to personal growth, ultimately inspiring trust and inspiring others to follow suit.

Am I Culturally Adaptable?

Cultural adaptability, essential for global leaders, requires going beyond language skills and embracing a mindset of understanding, flexibility, and effective interaction with diverse cultures.

Honesty and Love?

Even when challenging, leaders should prioritize truthfulness, delivered with respect and empathy, to foster a culture of trust and inspire growth in their teams.

Stop Trying. Do.

This year, instead of simply “trying,” let’s commit to doing. By being honest with ourselves and others about our intentions, we can achieve greater results and build trust and credibility.

What is Design Thinking?

Design thinking, a problem-solving approach based on empathy, creativity, and rationality, can be leveraged to design transformative experiences that benefit users and drive business success.

Awaken Group Wins Management Consultancy Project of the Year

Awaken Group won two awards at the Singapore Management Consulting Awards and celebrated with their client at a gala dinner attended by industry leaders and government officials.

Design for Change—Be SPEC’L

To successfully execute your business strategy, ensure your people strategy is aligned. Our SPEC’L Framework helps organizations navigate this alignment, focusing on Purpose, Environment, Capabilities, Story, and Leadership to drive true change and achieve desired results.