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Awaken Group

Transformation

Transformation isn’t about optimizing the old; it’s about inventing the new.

Whether you’re a pioneer seeking to maintain your edge, an expanding business feeling constrained by outdated strategies, or an enterprise facing a critical crossroads, a transformation can redefine what’s possible for your company.

The Awaken Group is a pioneer in transformation design, an emerging field of human-centered design that integrates multiple disciplines to solve complex, systemic challenges in a values-based way towards common vision and goals.

We don’t just manage change; we ignite transformation that goes beyond surface-level adjustments. Partner with us to unleash your full potential and achieve lasting impact.

How We Can Help

End-to-end Transformation

Embark on an end-to-end transformation that leverages leadership, strategy, design, and technology to achieve sustainable outcomes

Cultural Transformation

Build a strong, motivated organization through targeted leadership and culture initiatives

Digital Transformation

Build and transform your culture, operating model and digital capabilities to drive tangible and sustained financial impact

Transformation Readiness Index™ (TRI) Organizational Assessment

Assess your transformation readiness and opportunities for transformation through our TRI diagnostic process

Motivation-based User Research

Connect with your users and people on a deeper level to fuel meaningful transformation

What are examples of transformation projects we work on?

Family firms often thrive on founders’ entrepreneurial spirit but may lack the structured processes of multinationals. We help these businesses evolve, implementing robust systems while preserving their unique culture. We also work with key stakeholders to build effective governance models & succession plans for their organization.

In today’s rapidly changing business world, companies need to do more than just keep their skills and technology up-to-date. We help organizations become “future-ready” by combining our comprehensive transformation approach with strategic foresight, preparing them not just for today’s challenges but also for the uncertainties of tomorrow.

Mergers often create cultural clashes, which traditional integration processes overlook. We focus on balancing stakeholder needs across both entities, emphasizing sustained cultural and organizational alignment beyond surface-level change management.

PE firms recognize human capital as crucial for investment success. We help these firms rapidly transform leadership, purpose and culture in portfolio companies, to boost earnings and exit multiples, delivering swift, high-impact results.

Growing or transforming companies often struggle with diversifying challenges across different markets. We guide clients at this critical stage, honing their vision and brand strategy to create an integrated, powerful proposition for their customers.

Our Approach

At Awaken Group, we understand that every organization is unique, with distinct goals, values, and challenges. That’s why we design tailored transformation journeys, not one-size-fits-all solutions. Our human-centric approach begins with a deep dive into your specific context, listening intently to your needs, motivations, and aspirations.

We then take a holistic approach that examines five dimensions of your organization. We start with Purpose, the vision, values, and strategy of an organization. Purpose defines the effective actions taken by an organization’s Leadership; it provides an anchor for its Story, the design story and message your leaders communicate to inspire their people; Purpose also guides the development of your people’s Capabilities to make the necessary changes required, as well as the design of its Environment, the systems, space, and processes to support its people in what they need to do.

Our Transformation Work

GovTech

Creating a Groundbreaking Tech Organization

A new vision, culture, and strategy lays the foundation for a transformative tech agency to support a smart nation

Large Family FMCG & Retail Business

Transforming Culture and Mindset for a Successful Exit

Helping a 100+ year old legacy enterprise stay rooted in its DNA, while professionalizing to realize greater value.

Our Insights on Transformation

Beyond the Hype: Building a Human-Centric AI-Powered Organization

Unleashing AI's full potential requires more than just technology - it demands a human-centric approach that empowers people and transforms culture.

Does Your Company Need a Transformation?

Is it time for your organization to transform? Whether you're a pioneer seeking to stay ahead, experiencing growing pains, or facing a critical crossroads, recognizing the need for change is crucial for continued success.