Skip links
Awaken Group

Experience Design

Memorable and distinctive products, services, spaces, and experiences make the difference in today’s market.

As companies advance and consumers are bombarded with choices, businesses need more than just great products or services. They need to create memorable, human-centered experiences across every touchpoint of the customer journey.

At Awaken Group, we understand that exceptional experiences are the key to unlocking customer loyalty, brand advocacy, and sustainable growth. Our holistic, integrated design approach goes beyond aesthetics and functionality, delving into the emotional, sensory and motivational aspects that truly resonate with people. We help businesses craft experiences that not only meet needs but also foster deep connections, inspire loyalty, and drive meaningful impact.

How We Can Help

Customer Experience

Designing products, services, spaces, and experiences at every touchpoint for exceptional customer connection

Employee Experience

Designing exceptional employee experiences through streamlined processes, positive journeys, and a strong employer brand

What are examples of experience design projects we work on?

Designing new, integrated service processes to build human-centred experiences for your customers and stakeholders

Creating targeted, user-focused spaces to create highly engaging experiences for users

Designing scalable, innovative professional development programs to build structured yet experiential pathways for development across roles and functions.

Our approach leverages principles human-centred design, organizational development and digital technologies to scale highly individualized programs for your employees

Designing an happier, but satisfied culture and environment to improve collaboration and satisfaction across your employees.

Conduct a strategic brand refresh which re-shapes the vision and identity behind your brand.

Our approach not only looks at the core vision and brand; but the new culture, value proposition and strategic positioning which helps you achieve your vision.

Our Approach

We approach experience design through the lens of our TD5 approach; a five step approach which aims to build targeted, bespoke human-centred experiences targeted at the key underlying needs and motivations of our audience.

Dream: Uncover and align the vision, “why” and “so what” behind the experience that you would like to design

Discover: Exploring the underlying needs and motivations of stakeholders

Ideate: Develop innovative ideas and identify promising solutions to address needs

Prototype: Test potential solutions quickly to iterate and improve them

Synthesize: Integrating designs into a compelling story for your stakeholders

Learn more about our proprietary TD5 approach to transforming systems and experiences, from the inside-out.

Our Experience Design Work

Singapore Airlines

Elevating the Total Travel Experience

Crafting a new "home away from home" lounge experience that echoes the exceptional in-flight service of Singapore Airlines

Housing & Development Board (HDB)

Transforming the Housing Experience in Singapore

A more human-centered approach helps HDB improve their service experience and regain public trust.

Our Insights on Experience Design

Values Driven Space Design

How a company's vision and values can be transformed into a physical space that inspires imagination, creativity, and a sense of belonging.

Stop Branding!

A strong brand is built on authenticity and alignment, serving as a strategic tool for guiding operations and shaping culture, ultimately leading to business success and a positive impact on the world.