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Our work transforms people, environments, and experiences

Learn about the pathways we undertake to create positive impact for those around us.

AI Without Bias: Building an AI System You Can Trust

From lying chatbots to prejudiced AI models – putting too much trust in AI has had disastrous effects. Avoid these pitfalls and win with AI.

Awaken Group Wins Management Consultancy Project of the Year

Awaken Group won two awards at the Singapore Management Consulting Awards and celebrated with their client at a gala dinner attended by industry leaders and government officials.

Design for Change—Be SPEC’L

To successfully execute your business strategy, ensure your people strategy is aligned. Our SPEC’L Framework helps organizations navigate this alignment, focusing on Purpose, Environment, Capabilities, Story, and Leadership to drive true change and achieve desired results.

The Costs of ‘Living Your Values’

Living your values involves recognizing their costs, but the long-term benefits in personal growth and positive relationships make it a worthwhile pursuit.

Why Change Management May Not Always Work

Organizational change should focus on understanding individual values and aligning them with the larger organizational purpose, fostering a culture of collective ownership and responsibility.

Engaging Millennials

Strategies to engage millennials (Part 2)

5 Types of Millennials

Exploring the personas across Millennials in the workplace (Part 1)

Stop Telling, Start Asking

Instead of ‘telling’, leaders can foster better communication and understanding by adopting a mindset of curiosity, assuming the best in others, and using powerful questions to encourage dialogue and alignment.

The AG Way: 11 Transformation Principles

Awaken Group’s “T11” principles embody their values and beliefs, focusing on positive surprise, continuous improvement, gratitude, impact and much more.

Stop Branding!

A strong brand is built on authenticity and alignment, serving as a strategic tool for guiding operations and shaping culture, ultimately leading to business success and a positive impact on the world.

Stop Focusing on Your Weaknesses

Focusing on developing your strengths leads to greater personal and organizational success than simply improving your weaknesses.

Using Values to Determine Socially Responsible Initiatives

Aligning CSR programs with core values is crucial for companies to build authentic brands, engage stakeholders, and avoid accusations of inauthenticity.