Gnowbe Democratizing access to personalized, experiential education Gnowbe was created from the increasingly evident need for new, scalable tech solutions that were more human One of the primary hurdles we encountered at Awaken Group was delivering engaging and accessible experiential workshops, coaching, and training to our clients on a large scale. We recognized that traditional e-learning (e.g., SCORM, primarily video-based) were not evolving alongside the rise of mobile technology, the globalized workforce, and the increasing demand for on-demand skills and engagement. Many traditional e-learning tools and LMS systems require substantial time and cost investment, are difficult to use and are not user-friendly. Due to the lack of good solutions to design and deliver training that could change mindsets, behaviors and build skills, Awaken Group designed a solution that was grounded in human behavior design and gamification principles to empower anyone to easily design and deliver personalized, immersive learning experiences. This became Gnowbe (“Grow Knowledge into Being”). Awaken used a human-centered approach to design a next-gen learning platform Awaken took a human-centered and systematic approach to understand market opportunities and design a new product to meet the needs of the modern learner. Understanding learner motivations and market needs: In order to design the next generation of learning experiences grounded in human-centered design, research and how adults learn, Awaken started with market research to understand the addressable market and develop learner personas based on learner motivation. Defining the brand identity: Prototyping app and user experience: Gnowbe has enabled thousands of organizations to deliver more engaging and impactful learning experiences As Awaken’s sister organization, Gnowbe worked closely together with the Awaken team to build out a mobile-first technology platform to quickly design and facilitate engaging, experiential learning in a highly scalable and personalized way (more human) – with no code. Gnowbe is an award-winning leading microlearning platform used by multinationals, start-ups, government organizations and NGOs in over 100 countries (e.g., General Mills, IBM, Melbourne Business School). Explore Gnowbe’s website if you would like to explore more. Building Digital Solutions to Scale Transformation and Learning
Story
Approach
Awaken then worked with the founders to clarify the Brand Identity for Gnowbe including the Vision, Mission, Values and Visual Identity of Gnowbe to guide the product development process.
Based on market and user research, the team designed the UI and UX for Gnowbe’s prototype app to test in the market with clients in 6 countries. The successful results of the beta resulted in the official launch of Gnowbe as a stand-alone company and was spun out of Awaken in 2016.
Impact
