What
Download the Awaken Group Executive Summary here (PDF)
Awaken Group is a global strategy, leadership and innovation firm that designs transformation through experiences. We are passionate about transforming the world through inspiring and developing “human, creative, adaptive” leaders. We serve clients with clear intention and purpose which guides our work. Awaken Group sits at the intersection of business and design. We are a multidisciplinary firm that integrates consulting, coaching, design, and technology to provide holistic solutions. Simply put, we CONSULT + COACH + DESIGN.
Our solutions are shaped by our core values and our vision, and we work in different contexts and design solutions based on our clients’ needs. For individuals – this could look like CEO coaching. For teams – shared learning experiences. For organizations – new business strategies and customer-centric innovations. For governments – more human public policy-making and citizen-centric service experience.
Our clients look for Change. Transformation. Innovation. Growth. Capabilities. Inspiration. Alignment. Leadership.
With our Creative Collaborative partners, we work in the intangible (vision, strategy, leadership, organization, process) and tangible (architecture, interior design, products/services, branding) to design transformative experiences from the inside out to bring joy and beauty to the world.

We live out our mission as we serve our clients in facing some of these challenges:
- Do you have the right people in the right roles?
- Are you maximizing the full potential of your organization?
- How can you transform an organization’s culture to execute your strategy and outperform?
- How do you continue to innovate and differentiate in an environment of constant change and competition?
Our 3-part mission guides our client service:
Raise Consciousness.
We use established assessment tools to raise the level of consciousness both individually and within organizations to identify what works, what doesn’t work, and where opportunities are for growth and development in order to achieve specific strategic objectives. Click here for more on some of the assessment tools we use.
Guide through Change.
Our work goes beyond simply conducting assessments and offering a proposed solution. One of the reasons many strategies fail is due to the inability to execute which requires change. Change is painful, difficult, and time-consuming. We support our clients through change – from shifts in strategic direction to expanding existing capabilities. We guide our clients to define the required change and proactively create a plan to ensure that the changes get executed. We also make ourselves available on an ongoing basis to our clients to assist them with execution. Click here for an example of how we guided a client through change.
Unleash Creativity.
We help our clients create a corporate culture that celebrates diversity and encourages every employee to be free to work in their unique strengths and gifts. Our objective is to raise the overall level of performance of an organization by maximizing the full potential of every individual and creating the structure and environment to support teams unleash the creative genius that exists within.
Awaken Group provides leadership development consulting services to owners and managers of companies, organizations and communities globally. Our East-West global team has a diverse set of expertise and experiences from executive coaching/consulting, public speaking, and advising top business leaders in maximizing organizational performance, to developing and unleashing creativity and innovation.Our expertise is in aligning people to strategy and bringing out the humanity in organizations to unleash their maximum potential. Awaken Group offers highly customized solutions to our clients through a hybrid service of consulting and coaching; this gives us the unique ability to guide our clients through change in addition to consulting.
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In Singapore, there are unique opportunities for Singapore-based companies to receive funding through various government funding schemes that Awaken Group has been approved for under SPRING and DesignSingapore as a preferred partner since 2010. Learn more about it here.
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