Transformation Design for Sustainable Solutions

Design Thinking 3.0 (Transformation Design): Columbia University
February 1, 2017
Speaker: So-Young Kang

How do we solve wicked problems in our increasingly complex and interconnected world?

So-Young had the opportunity to share with students from Columbia University about Transformation Design, a multidisciplinary approach that helps to tackle such problems and create sustainable solutions. More than the design of products and experiences, Transformation Design seeks to design and effect sustained behaviour and systemic change.
She shared about how such an approach requires SPEC’LPurpose at the core, a Story to make sense of the change, Leadership organising change, Capabilities to implement change, and an Environment conducive to change.

So-Young also shared about what it takes to experience sustained transformation: raising consciousness, navigating through change, and unleashing collective creativity to adapt to the future.