Jerald Lam

Maximizer | Coach


Jerald is a Gallup-certified StrengthsFinder coach and facilitator at Awaken Group. He coaches individuals on their innate talents and guides them in turning these talents into strengths so they can achieve results at work and in other areas of their lives. Jerald also frames emotions and undesirable behaviour as useful clues that illuminate the hidden and competing commitments that prevent his client from creating and sustaining the change they want to make in their lives.

Jerald has worked with a wide range of clients across a variety of industries, supporting both personal and leadership development. He skilfully weaves together his skills in active listening, powerful questioning and personality profiling to help his clients gain insights about their barriers to effectiveness and guides them to work with the barriers as opposed to removing them. Through this creative process, some clients have described a feeling of ‘being lighter and stronger’ after being coached by Jerald. They usually gain a new perspective on who they are as a person and have energy to take on their world again.

In addition to his coaching repertoire, he also has experience as a trainer and facilitator and conducts fun, experiential StrengthsFinder workshops for leaders and their teams. Participants love him for his ability to communicate difficult-to-understand concepts in an easy-to-understand way. They are also able to consistently apply the new insights from their workshop in their day-to-day work, which stands as a testament to the effectiveness of his workshops.

In addition to being Gallup-certified as a StrengthsFinder Coach, Jerald is an Associate Certified Coach (ACC) with the International Coach Federation (ICF). He holds a B. Bus (Hons) in Business Studies (Human Resource Consulting Specialisation) and a B. Bus (Hons) in Accounting from Nanyang Technological University.